Performance Marketing

Performance Marketing That Turns Clicks Into Predictable Revenue

Why Performance Marketing Matters

Most brands invest heavily in traffic yet see limited sales growth. Without attribution, creative tests and funnel alignment you risk burning budget. Our performance marketing service fixes that with tracking, creative science and rapid optimisation.

What Makes Pi Digital Edge Different

ROAS Mind-set – All campaigns launch with profit targets, not vanity metrics.
Full-Funnel Visibility – From first click to final conversion we stitch data across ads, CRM and analytics.
Conversion Research – We run surveys, heat-maps and test offers to boost on-site conversion rates before scaling spend.

Our Five-Step Framework

Audit & Benchmarks – Deep dive into ad accounts, analytics and current funnels.
Blueprint – We map a three month plan covering audiences, offers, creative angles and budget pacing.
Launch & Test – Single-variable experiments on headlines, hooks and formats across Google, Meta and LinkedIn.
Optimise – Weekly bid and budget adjustments, creative refresh, CRO tweaks and new audience segments.
Scale – When ROAS is stable we increase budgets, expand channels and introduce retention sequences.

Deliverables

Funnel diagram with every touchpoint and KPI
Campaign structure in Google Ads and Meta Ads
Creative brief plus copy and design guidelines
Weekly dahboard with ROAS, CPA and cohort LTV
Monthly insight report and next-step recommendations

Outcomes You Can Expect

Increase ROAS, slash CPA and unlock meaningful revenue growth with our data‑driven methodology.

Platforms We Cover

Google Search and Performance Max, Meta Ads, Instagram Reels, LinkedIn Conversation Ads, TikTok Spark Ads and programmatic display. We integrate with Shopify, WooCommerce, HubSpot and Salesforce for closed-loop reporting.