SEO & Keyword Architecture

End-to-End SEO: Technical Health, Keyword Research and Site Architecture

The SEO Landscape Has Changed

Algorithms reward topical depth, clean code and user intent. Old tricks no longer work, so success now depends on a holistic approach covering site speed, structured data, keyword clusters and strategic content.

Core Components We Deliver

Technical SEO – Crawl budget optimisation, Core Web Vitals, schema markup, XML sitemaps, HTTPS security and site migrations with no ranking drop.
Keyword Research Service – We analyse intent, volume and competitiveness to build clusters that feed your content calendar for twelve months.
SEO-Optimised Architecture – Clear URL hierarchy, internal linking and breadcrumb logic that helps both users and crawlers.
Content Briefs – Detailed outlines with H2s, questions to answer, media suggestions and word-count guidance.
International and eCommerce SEO – Hreflang tags, currency handling, product schema and marketplace integration.

Our Six-Phase Process

Discovery Audit – comprehensive site crawls paired with manual checks.
Keyword Mapping – Core, support and long-tail phrases assigned to current or new URLs.
Technical Fix Sprint – Page speed, mobile UX, structured data and index bloat clean-up.
Content Optimisation – Rewrite titles, meta descriptions, headings and alt text.
Authority Building – Digital PR outreach, niche edits and internal link sculpting.
Measure & Refine – Monthly rank tracking, Search Console analysis and growth dashboards.